Keywords KWP and SEO, Keyword Phrase, Onpage SEO, Offpage SEO, H1, H2, indexed, ranked…. what are these things?
It’s no wonder we get confused and switch off as soon as we hear words like this. They are BORING with a capital B. People go on about it all the time yet SEO is such a dull subject. Who really needs to know about this? What does all this Search Engine stuff mean?

Well, if you’re still here with me it means you really want to know otherwise you would have clicked back to Facebook already. It’s OK if you do. I’ll still be here jabbering away to myself when you come back.

And you will. Because I have some really good guidelines for getting your pages up the charts with the Search Engines. And you do want your site to go up in the Search Engines don’t you?

But first a quick rundown on Keywords, SEO or Search Engine Optimization and the mighty Keyword. Once again we have to turn to our old friend Wiki for a quick explanation. Have a quick look at this about Keywords and SEO….

Or maybe this one’s quicker…keep awake now!

OK. So you read that, you know how important a Keyword is, you know all about SEO, you had a serious lie-down, grabbed a coffee and you now want to know how to get your site rated easily. Just two seconds first.

You may have noticed during that thrilling and nail-biting read about Keywords that there is onpage SEO and offpage SEO. Oh no, I hear you say. What now? Yes you heard right. But you’re lucky because today we only talk about onpage SEO.

You may also have caught the connection between Keywords and the term Keyword Phrase or KWP. if you didn’t read the blue links above, and I bet you didn’t, a Keyword is just that. A word used by a search engine in its search for relevant Web pages.

So if your article, post or niche is about bicycles then ‘bicycles’ would be the Keyword.

A Keyword Phrase or KWP is more than one word – eg. ‘racing bicycles’ or ‘bicycles with wheels.’

So in SEO speak, you will see KW and KWP. Now this is not a fast-food place. Be serious!

I know there is far more to it than this and some of you will probably shout at me about it. But keep your hair on! To keep it simple and quick just follow these basic guidelines and you can’t go far wrong.

Keywords and SEO Tips

These excellent tips are from Bill Davis at Internet Marketing Muscle

How do I do onpage SEO?

Here are a few tips that you must follow to give your webpages and posts the best chance at getting indexed and ranked for your chosen keywords rather than allowing the Search Engines to try and figure it all out for you (trust me, they get it wrong all the time).

  •     The URL to the page must have your keyword phrase (KWP) in it.
  •     The title of your post must have your KWP in it.
  •     Your KWP must be in the first sentence of your post or page.
  •     Your KWP must be in the last sentence of your post or page.
  •     Make sure your KWP is in your categories and tags.
  •     Use an image and title it, name it, and alt tag it with your KWP.
  •     Make sure that your KWP is in your meta description.
  •     Use bolding, italics, color, and other signals to alert the search engines to what your page is about (it’s about onpage SEO, of course!). By the way, do not use underlines–they look like hyperlinks to click on.
  •     Use Headings (H1, H2, H3, etc.) and put your KWP in them.
  •     Link to one of your other pages from within your post or page and use your KWP as anchor text. For example, Onpage SEO.
  •     Link out to a trusted website (like wikipedia.org — Onpage SEO — for example).

In both of the above bullets, make sure that the title of your anchor text link contains your KWP. In HTML, your anchor text for the wikipedia link would look like this:

<a href=”http://en.wikipedia.org/wiki/Search_engine_optimization” title=”Onpage SEO” target=”_blank”>Onpage SEO</a>

Use your Keyword Phrase 2 to 4 percent within the page or post. If your page has 500 words, make sure your Keyword Phrase is used 10 to 20 times.

Of course, these are guidelines. But they’ve been tested over time by the best SEO experts in the business, so you can rest assured knowing that if you employ these Onpage SEO methods, you will get maximum benefits for your efforts!


Well that was a relief! Easier than you thought, isn’t it? What do you think? If you just follow Bill’s advice above you should see your posts and pages climb steadily up the charts.

Incidentally, it was Bill who made those 40+ videos – The Ultimate Guide to WordPress If you haven’t got your FREE copies, grab them now!

I hope you now love Keywords and SEO after all this. Not as bad as you thought now is it? Leave me your comments below. I would like to hear from you.

If you found this useful, please share it with others. I know there are many of us who are confused or bored with Keywords and the whole SEO thing. So let’s help them out with this article.

Best Wishes for your success

Andy Moore


Original post: Keywords and SEO | Build the Best Websites

Andy Moore

Andy Moore is an Internet Marketer from Build the Best Websites who gets the greatest pleasure from helping others with WordPress and how to build blogs and websites.

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