Setting up a Shopify store is breezy easy, which means anyone can own their own e-commerce business. Unfortunately, the simplicity in start-up creates a problem for store owners: too much competition. And this, in turn, translates into slow growth.
We want your store to be as successful as possible. That’s why we’ve put together these 7 tips to grow your Shopify store.
The 7 Best Tips and Apps for Shopify to Promote Growth
1. Prioritize Your Email List
An email list is your business’ most valuable asset and a tool for growth. According to marketing experts, email is 40 times more effective at acquiring new customers than Facebook or Twitter and has higher conversion rates. Focus your marketing efforts on capturing the email addresses of interested customers, and your business will explode. When a customer has demonstrated an interest in your product or brand (by giving you their email address), you will be able to send them targeted offers time and time again.
2. Automate Your Marketing
Once your list starts growing, you’ll immediately want to begin marketing to your new customer base. This is where the magic happens. If you automate your email marketing, you’ll avoid menial tasks and free up time to focus on your core business. One of our favourite email marketing apps for Shopify is Omnisend. It has excellent reviews and is a one-stop shop for email automation and omnichannel marketing.
With Omnisend, you can
- Quickly build beautiful email capture forms
- Automate workflows that send targeted messages
- Integrate several channels for a seamless marketing message
According to Epsilon Email Institute, automated email marketing generates 70.5% higher open rates and 152% higher click-through rates than traditional marketing campaigns.
3. Increase Your Mobility
Online traffic trends are steering away from desktop computers and veering toward mobile devices like smartphones and tablets. 60% of all online experiences are now happening on mobile devices. If you want your store to experience steady growth, you’ll need to make sure your Shopify customers can shop from any device. The first step is to optimize your store for mobile devices. Then, seriously consider developing a mobile app for your Shopify store.
4. Provide More Buying Options
The simplest way to increase your Shopify revenues is to expand your offerings. The more products you offer for sale, the more opportunities your customers will have to hit the “buy now” button. Amazon is the perfect example. They started with books. Now, they sell everything. We’re not suggesting you start selling your kitchen sink. Find products that complement or expand what your customers are already buying. Do some research if you’re not sure. If you ask the right questions, your current customers will let you know what additional products they would buy from you.
5. Maximize Customer Service
Once you gain a customer, do everything in your power to keep them a customer for life. No business can ever provide too much customer service. The definition does not allow it. Treat your customers well, and they will reward you by remaining loyal and buying more products.
Here are three simple things you can do to retain customers:
1. Email your customers regularly with tips, exclusive offers or discounts
2. Send them a birthday card or handwritten note showing you appreciate them
3. Respond to their concerns swiftly and apologetically
40% of all online revenue is generated by repeat customers, who only make up 8% of your total customers. Treat them well.
6. Attract Buyers Organically
We can never overstress the importance of search engine optimization for your Shopify store. A beautiful thing happens when people are searching for a product that you sell and your website happens to show up on the first position of Google. Find out what people are searching for, the words they are using, and build your SEO strategy from that. You can find some beginner guides to SEO at Shopify Blogs.
7. Narrate Your Product’s Story
People do not buy your products for logical reasons in most cases. Instead, their buying decisions are dictated by emotion. You can dramatically increase your sales if you can learn to tap into the emotional well of your customers. Incorporate a narrative with your products and back it up with proof, and you will see your customer base expand, your sales increase and your revenues rise.
Find what makes your product move someone emotionally, and tell the story to your customers.
It might seem like growing your Shopify e-commerce store might be a long and difficult process, but the key is consistency. If you’re following these 7 tips for growth every day, you’ll find that it comes second nature to you.
Strive for progress, not perfection.
What are your best tips for growing a Shopify store?