Sometimes great design is about being different. Being different is a bonus, it allows you to stand out from the crowd and can help you be seen, and the same is true of packaging.

Product packaging designs often follow typical conventions so that they don’t seem out of place – whether it’s bread, wine or new trainers, we can typically guess what the packaging for each product will look like. But that’s where being different can work to your advantage. Products that have intriguing, unusual or creative packaging stand out on the shelves, which increases the likelihood that they’ll be bought as well as other bonuses, like being an interesting talking point.

Beautiful, Inspired Product Packaging

We’ve brought together some examples of creative, beautifully designed and attention grabbing product packaging designs – all of which have been created by incredibly talented artists. Some are conceptual designs whereas others are actually in production, but each one would stand out from typical packaging designs on the shelves.

1000 Acres Vodka

1000 Acres Vodka

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Restored Purified Water

Restored Purified Water

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Absolut Flavour of the Tropics

Absolut Flavour of the Tropics

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Ajoto Pen

Ajoto Pen
Ajoto Pen

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Brindle Dog Orange Grove Ale

Brindle Dog Orange Grove Ale

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Leis Wooden Kitchen Utensils

Leis Wooden Kitchen Utensils

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Nude Skincare

Nude Skincare
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Bzzz Honey

Bzzz Honey
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Konverse

Konverse

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Nusa Winter Soups

Nusa Winter Soups

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Pocono Modern Matches

Pocono Modern Matches

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Blossa Glogg

Blossa Glogg

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Choco Tube Concept

Choco Tube Concept

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Modern Times Beer

Modern Times Beer

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100% Chocolate Café

100% Chocolate Café

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Roots

Roots

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Origami Beer Label

Origami Beer Label

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No Frizz

No Frizz

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One Percent

One Percent

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Popfish

Popfish

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Are there any examples of beautiful inspired product packaging designs that you think should be included? Let us know in the comments.

Dan Robinson

Dan works for The Handpicked Collection and The Handpicked Foodstore. He studies graphic and web design and is learning to code.

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