While there are many different types of logos – from elegant and refined to quirky and surprisingly unexpected – my favourite logos are the ones that have a hidden message. Whether it’s Amazon’s subtle arrow between the A and the Z, both forming a smile and suggesting that they offer everything from A to Z, to FedEx’s hidden arrow between the E and the X – my favourite logos are the ones that carry a clever hidden message. And one of the best ways for a logo to sneak a hidden, playful message in is to make use of the negative space.

Negative Space in Logo Design

While it’s incredibly difficult to actually design a logo that uses the negative space effectively, when it’s done well the results can be astounding. We’ve brought together a collection of creative, interesting and wonderfully clever logos that all make use of the negative space – whether it’s to add a hidden message or to simply add an extra element of style to the design. In either case, we hope you find our roundup interesting and, hopefully, useful for your next logo design project.

Rocket Golf

Rocket Golf

Source: link

Paint the City

Paint the City

Source: link

HillRoad Service

HillRoad Service

Source: link

WWF

WWF

Source: link

Pittsburg ZOO & PPG Aquarium

Pittsburg ZOO & PPG Aquarium

Source: link

Jam Session

Jam Session

Source: link

Limit club

Limit club

Source: link

Fork & Knife

Fork & Knife

Source: link

Energy Cannon

Energy Cannon

Source: link

Layne Savoie Golf Logo

Layne Savoie Golf Logo

Source: link

Arrow Inc

Arrow Inc

Source: link

Wineforest

Wineforest

Source: link

Ahmatron Logo

Ahmatron Logo

Source: link

247

247

Source: link

Party Wave

Party Wave

Source: link
Have you found any examples of beautifully styled, clever and imaginative logos that make a good use of negative space? Let us know in the comments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Pin It on Pinterest