Business are difficult things to start, and with more than half of them failing in the first five years, it’s essential to get things right from the beginning if you want to succeed long term. Part of this success will come from careful planning and investment – whatever money you have to start your business off with, it needs to be spent well. Here are some ideas on the most important areas of your business that you need to fund.

geralt / Pixabay


Without spending the right amount of money on marketing, no one will know your company exists. It’s important not to skimp on this aspect of building your business, though – don’t try to do it yourself or hire a friend who is okay but not brilliant (even though they’re cheap)… Good marketing won’t come cheap, but if you pay for quality, you’ll soon be making much more income than you spent in the first place. It’s essential to know your target audience and point your advertising and marketing directly towards them, which means that you – and the company you hire to do your marketing for you – will need to carry out plenty of research first.


If you run a business, then much of your revenue is likely to come from your website. Even if you don’t sell goods directly through it, this is the main way that potential clients will get in touch you with, so it needs to be secure. Those coming to use it need to understand that their data is safe (particularly if they are typing in payment details). Keeping your website secure is something that every business must spend money on. Corporate hacking attacks and the need to hire a digital forensics company to assist you if it all goes wrong is a vital business expenditure.


Technology is massively important in business, and the need to be at the forefront of any new trends is growing year on year. If you want to be ahead of your competition, investing in the most up to date technology is certainly one way to do it. It will enhance your reputation, showing you to be on the ball, and it will help your customers and clients out too because they will be able to use your service much more easily. Instant messaging systems, content management systems, automation, even artificial intelligence, they can all be useful in the day to day running of your business. Be careful not to go overboard, though, as you can end up spending money on technology that just won’t work for you. Analyze what you need first, and then go shopping for tech!

A Good Accountant

Paying for a good accountant can be one of the best investments you make in your small business. Someone who really knows what they’re doing will be able to save you money on a regular basis. They will also ensure that you don’t fall foul of the law and have to pay any hefty fines when it comes to taxation. You can optimize your business and reduce wastage thanks to the advice that an accountant will give you.


Graphic and website designer, currently, I attend to the maintenance of about thirty sites for existing clients as well as creating websites for the new ones. In my free time, I get into the secrets of the world of Linux, SSH, WP-CLI and I’m preparing this blog.


15 Creative Photo Manipulation Adobe Photoshop Tut... The best of creative Adobe Photoshop Tutorials, mostly about photo manipulations, mixed media and retro poster style. These tutorials are the best fr...
Top 11 Features of Windows 8 Dot Com Infoway (DCI), has created yet another infographic illustrating the best features of Windows 8. “Top 11 Features of Windows 8” is the 5th in a...
The Best eCommerce WordPress Themes for Profession... WordPress themes and Website templates are one of the viable way of creating an alluring website. 2013 will be a great year when it comes to using Wor...
…t.y.p.o.r.g.a.n.i.s.m… ...t.y.p.o.r.g.a.n.i.s.m... - is a web-based project focused on interactive kinetic typography and communal interactivity in the Web environment.
Hot or Not Design Trends for 2014 Happy New Year! We have our next article ready for you now. Well, it's an infographic Hot or Not Design Trends for 2014, actually. And it's pretty awe...

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Join our mailing list to receive the latest news and updates.

You have Successfully Subscribed!

Pin It on Pinterest