Did you know that as you convert video formats the quality of your video can actually deteriorate? Most people don’t realize that – until they notice that the quality has been affected, at which point it is too late to do anything about it.

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Once the quality of a video has deteriorated there’s no going back – which is why it is important to take steps to prevent it from happening.

The good news is that with the right approach you can convert video formats without losing any quality, and the following tips will help with that:

Do not convert the video codec repeatedly

The main reason why the quality of videos can deteriorate when it is converted is if the video codec is converted (i.e. the video is transcoded) repeatedly. Every time a video codec is converted the video data is compressed and some data is lost – which will add up over time.

That is why as a rule you should avoid converting the video codec unless absolutely necessary. Instead it is best to encode the video in the codec that you require right from the start.

Store the original video file as a master copy

If you do feel you may need to convert your video between various codecs, or just want to be safe – you should store the original video file as a master copy. Consider the original video as the best quality version of the video that you will ever have, and keep it so that you can revert to it if need be.

By storing the original video file, you can convert to other formats (and codecs) directly from it. That will help to avoid the loss of quality that comes with converting the codec repeatedly.

Make sure the right bitrate is being used

At times the quality of your video may be affected if you have converted to a format but aren’t using the right bitrate. That can happen if you accidentally reduce the bitrate when you convert the format, or if you convert to a codec that has less efficient compression and requires a higher bitrate.

Typically if the bitrate is too low various types of compression artifacts will start to appear in the video. That is why you should always check that the bitrate you’re using is high enough based on the codec, resolution, and frame rate of the video.

Be sure to remember the tips listed above when converting MP4 to AVI, WMV to MOV, MKV to FLV or between any other formats. It can help if you use a reliable video converter with presets to make sure the right settings are applied to your videos, such as Movavi Video Converter for example.

Make no mistake it is definitely possible to convert videos without adversely affecting their quality, and the tips listed above should cover everything that you need to know. On your part you just need to make it a point to apply them consistently when you convert videos.

Mahendra Bajiya

Mahendra Bajiya is a blogger and marketer who frequently creates video content to distribute and publish online. He tries to take steps to optimize his videos and ensure their quality is preserved.

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