The way customers and clients shop and conduct their business has moved more online over the past few years. Companies now sell as many or more products online than they do in their stores. For this reason, having a fully working and optimised website can make all the difference to your sales and your brand exposure. Setting up a website might seem like a daunting task, however, with a few tips, you can have one up and running quickly.

vanmarciano / Pixabay

What Do You Want?

Before you create your website, you need to think about what you want it to do for you. Some of it depends on your business, although, there are things you can add that will make your job easier. Firstly, you need to think about the basics; you will need some information about the company and a way for your customers to contact you if they need to. You can use email, or you can also add a web chat which your customers might prefer. If you are an online company with no retail units, then you shall also want a store on your website. It will allow people to select and buy goods directly from your website.

Design of the Site

The next thing you need to do is to think about the design on the site and what colours you will use. If you have a theme that you are already using for your company, then it makes sense to continue this on your website. Think about the layout and what you want your customers to see when they first see your page. It needs to be eye-catching and laid out so that it is easy to navigate. If you make it too difficult, they will click away. It is also a good time to think about your logo if you have one. Creating a logo is easy, there are many free logo maker applications such as the one from Adobe Spark that allows you to create one quickly.

Creating Your New Website

Once all the planning is finished, you can start creating your site. There are many website building sites out there such as Wix and WordPress that have an easy to use interface. If, however, you don’t want to do it yourself, you can find freelance web designers that can create it for you. It is at this stage that you can add things like the store or the webchat to make the experience for your customers better.

Feedback

When your website is up and running, you can then start to see what impact it has on your customers. There are analytic tools that you can use to monitor your site and see how many visitors you are getting. It is also important to seek feedback from your customers if they are having issues with parts of it, then these can be addressed quickly. There is no doubt that having a company website improves your reach to your customers and helps you to create more sales.

David

Graphic and website designer, currently, I attend to the maintenance of about thirty sites for existing clients as well as creating websites for the new ones. In my free time, I get into the secrets of the world of Linux, SSH, WP-CLI and I’m preparing this blog.

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