Web design needs to achieve several objectives at once. It must be visually appealing, it should make navigation a breeze, and it should hold the user’s attention for as long as possible. More importantly, it should gently lead users down the conversion funnel, so they will do whatever actions you have in mind.
Since web design needs to influence people’s behavior, many incorporate the psychology of color in their web design practices. This might not be common knowledge, but the right colors can help compel visitors to take action. Colors can also boost conversions by triggering the right emotions.
What’s even more impressive? Colors can help shape the public’s perception of your brand and what it stands for. It is crucial to understand that color plays a massive role in persuasion. It’s safe to assume, color psychology can significantly improve your conversion, given that it’s done right.
One study revealed that simply changing the call to action button from green to yellow resulted in a staggering 187.4% increase in conversion for an online slot machine. The study is a clear testament that the psychology of colors is something you cannot overlook.
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