Your brand voice, brand logo, brand color scheme and even brand packaging all contribute to your brand identity. People will see what you show, wherever you show it. However, all the good design in the world won’t help if that design isn’t out there being observed! Here are 3 ways to get your brand out there so all your work on brand identity can start paying off…
1. Use Social Media
People on social media don’t find your brand because they’re necessarily looking for it, but because the social media site has divined that they would potentially enjoy the product if they knew it existed. In this way, social media presence is vital in establishing brand awareness with the right people.
An active feed on any social media channel ensures your brand stays a part of people’s day. Even when traditional advertisements might be missed or skipped, an ad on social media is much more likely to be taken in. Not only do these ads exist as a part of something the person is invested in looking at, but they also exist as part of a social experience. Being able to interact with the ad, and the people seeing it, makes social media vital to brand identity, especially those brands that reply to comments.
2. Make Your Branded Merchandise Desirable
Giving the people what they want, when they want it. That’s the dream for many businesses out there, but it can be hard to achieve with limited information and research. To that end, investment into your brand awareness is vital. You need to understand not only what your brand should look like, but how and where it is displayed.
Through a partner like Anthem Branding you can establish a clear content strategy that encompasses merchandise and advertisements that you may never have considered part of your brand identity.
Your branding efforts should be on display in the right way, and the variety of apparel, gifts and more that can be used to do that is almost infinite. Take advantage of that variety and find the best merchandise to express your brand.
3. Collaborate With The Industry
There’s no doubt that industry is competitive, it’s the very nature of business that one seeks to out-do another and in the process create a better overall product for the consumer. However, when it comes to branding, collaboration across your industry and media channels is a great way to maximize brand awareness. If a publication that features many of your rivals doesn’t feature you, you aren’t the competition.
Essentially, you want your brand to be present and referred to in as many 3rd party publications, ads, social media posts and so on as possible. When you talk about your own brand with people they expect positivity but seeing positivity from a separate source (even better a very trusted one) is entirely more authentic. Connect with the media outlets that relate to your company and make yourselves known to them – they in turn will make you known to their audience.
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